Why Focus Groups?
Are you ready to take a product to market? How about a new service? Or maybe you’d just like to get reactions from real people about your brand, products or services.
If so, AIM may suggest a study that includes focus groups.
A focus group is a great way to get dynamic responses from your target or segmented market in a short amount of time. They’re more intimate than surveys and more efficient than individual interviews. They have the benefit of revealing the interactions between several of your stakeholders, rather than simply focusing on one individual’s thoughts.
Knowing when a focus group is needed is crucial. Establishing clear goals, recruiting from your target audience and having a skilled moderator to lead the discussion are also important for success.
It’s a good thing AIM has the skills and experience to extract meaningful data right from your market’s mouth. AIM has MRA-certified professionals on staff who recruit, conduct, and analyze focus groups.
At AIM, our first step is always talking with our clients to make sure we understand your goals. While we’re experts at strategic intelligence, you’re an expert for your own organization. You know your company inside and out, and before making any recommendations we always make sure we understand where you’re coming from. There’s nothing worse than focus group results that aren’t relevant or don’t produce the results you need.
At AIM, we make sure every study is focused on your needs.