Expert, In-Depth Interviews
There are many types of market research, but conducting in-depth interviews is one of the most information-rich paths to take. Interviews can be combined with other forms of research like human surveys and focus groups to provide a more robust picture of what your customers, suppliers, or partners want and how you can provide that.
Interviews are a great way to get your subject talking more, but knowing how to steer the conversation is tricky.
That’s where AIM’s expertise can help. We’ve been trained in advanced elicitation techniques, so we know how to ask the right questions to help you get the most out of each and every interview.
With AIM, you just get more.
Get More Out of Your Study
Knowing when a survey, focus group, or in-depth interview would take your study to the next level is an art which AIM has mastered over decades of work with a variety of clients, especially in a world where research budgets aren’t endless.
The very nature of research is that sometimes we just don’t know what we’ll find when we ask a question. Sometimes the answers bring up more questions and a need for more detailed answers. Knowing when to dig deeper and when to change the question is all part of what AIM does.