Targeted and Precise Human Surveys
With some forms of research, the numbers are pretty cut and dry. They speak for themselves and valuable information lies within.
At other times, you need something a little less dry. You need something with more of a human perspective.
Which is why AIM conducts precise and targeted human surveys via phone or intercepts – in addition to online or e-mail surveys.
When You Need More Than Numbers
Surveys are the perfect way to learn directly from your customers, suppliers, or partners who they are, what they want, and how they perceive your products, brands, or services. Armed with this information, you can make laser-focused decisions moving forward.
Humans are influenced by a myriad of factors. The trick is knowing what – and how – to ask.
And that’s why AIM carefully designs each and every survey to extract useful data from qualitative survey analysis of real people.
Our analysts have years of training and experience in elicitation and conversation techniques that allow us to capture even the slightest details.
The AIM Experience
At AIM, you always know what’s next. A discussion of your goals, industry particulars, and expectations are always where we start, but we don’t stop there. We stay in continual contact so you know the status of each survey and the kind of results you can expect, and we encourage your feedback so we can refine our approach to suit your needs.
You could say we conduct targeted human surveys of our own.