Brand and Reputation Studies You Can Trust
No matter what your organization does, your reputation is one of the most important assets – or liabilities – you have. Putting programs in place to increase brand awareness and manage your reputation is crucial to brand image, but how do you know your efforts will be or have been effective?
An increase in your bottom line or gaining more customers are not necessarily indicators of a good reputation, since many factors play into them.
What you need is an analytical, unbiased look at your company from the outside.
You need a reputation study.
And that’s exactly what AIM can deliver.
Our Brand and Reputation services include
- benchmarking studies
- current reputation evaluation
- investigation of specific image issues
- suggestions for solutions
- brand segmentation analysis
We can even look at who or what is behind the negative chatter!
Your Study Begins
Reputation isn’t always as easy to measure as say, market share or net worth. Often, we need to use a combination of qualitative and quantitative research to get the answers you seek. But don’t worry. AIM has designed lots of studies and we can design yours.
Every study is different, so the first thing we do is talk about your goals. Then we decide on the best way to harvest and measure the data. Only after careful planning do we take those first steps toward analysis, and you’re with us every step of the way.